MUMBAI: The Board of Control for Cricket in India (BCCI) is expecting a windfall from the Indian Premier League (IPL) media rights auction, which gets underway right here on Monday with top companies from across the globe participating.
The IPL media rights auction, segregated into two classes -- broadcast and virtual (internet and mobile) rights -- is predicted to yield to the BCCL an estimated incomes of over 20,000 crore throughout the conventional bidding process.
BCCI leader govt officer (CEO) Rahul Johri has mentioned that the earnings era from the impending IPL media rights auction could be "historic", taking into account the massive passion shown by means of more than a few stakeholders.
A total of 24 bidders purchased the bid record, including Facebook, Amazon, Twitter, Yahoo, Reliance Jio, Star India, Sony Pictures, Discovery, Sky, British Telecom, and ESPN Digital Media, according to a ESPNcricinfo record.
In 2008, when the IPL began, kind of six companies purchased the bid record for the first rights cycle.
All were television entities and, ultimately, only two certified for the bid -- the Sony-World Sports Group alliance and Nimbus.
On Monday, as many as seven rights will likely be open for bidding. For the Indian market, bids are divided into television and virtual; then there will likely be separate bids for the US, Europe, Middle East, Africa areas, and the rest of the world.
The rights will likely be awarded to the absolute best bidder in every category.
Previously, the BCCI, which owns the IPL, had bought the rights only for three classes: India television rights, India virtual rights and remainder of the world.
The 18 eligible companies which purchased bid paperwork final 12 months prior to the method was stalled were: Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, beIN, Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services, BT PLC, Twitter, Facebook Inc.
The IPL media rights auction, segregated into two classes -- broadcast and virtual (internet and mobile) rights -- is predicted to yield to the BCCL an estimated incomes of over 20,000 crore throughout the conventional bidding process.
BCCI leader govt officer (CEO) Rahul Johri has mentioned that the earnings era from the impending IPL media rights auction could be "historic", taking into account the massive passion shown by means of more than a few stakeholders.
A total of 24 bidders purchased the bid record, including Facebook, Amazon, Twitter, Yahoo, Reliance Jio, Star India, Sony Pictures, Discovery, Sky, British Telecom, and ESPN Digital Media, according to a ESPNcricinfo record.
In 2008, when the IPL began, kind of six companies purchased the bid record for the first rights cycle.
All were television entities and, ultimately, only two certified for the bid -- the Sony-World Sports Group alliance and Nimbus.
On Monday, as many as seven rights will likely be open for bidding. For the Indian market, bids are divided into television and virtual; then there will likely be separate bids for the US, Europe, Middle East, Africa areas, and the rest of the world.
The rights will likely be awarded to the absolute best bidder in every category.
Previously, the BCCI, which owns the IPL, had bought the rights only for three classes: India television rights, India virtual rights and remainder of the world.
The 18 eligible companies which purchased bid paperwork final 12 months prior to the method was stalled were: Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, beIN, Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services, BT PLC, Twitter, Facebook Inc.
Windfall for BCCI expected on IPL media rights auction day
![Windfall for BCCI expected on IPL media rights auction day]()
Reviewed by Kailash
on
October 21, 2017
Rating:
