NEW DELHI: Six months after a joint resolve via opposition events for a coordinated effort to raise their profiles on social media, the good points on the subject of traction have no longer simply amassed to Congress vice-president Rahul Gandhi however are also being shared via smaller regional events like Trinamool Congress, AAP, RJD, DMK, Left and others.
Even whilst concentrated on native audiences, those events have controlled to synchronise efforts to boost their 'logo recall' at a time when BJP has ruled the sweepstakes on this most a very powerful of battlefields.
Parties like AAP are social media savvy, however previous to the presidential polls in June, they joined forces with other opposition events to take a look at and even the chances with BJP on this 'digital' contest. The strategy wasn't expected to switch the outcome however cemented coordination in Parliament between those 17-odd events which also made up our minds to work in sync at the streets and on social media outputs.
That coordination is seeing results as testified via emerging engagements on social media for those events.
Congress and TMC have taken the lead on social media. The behind-the-scenes people liable for the new thrust and its impact are TMC MP Derek O'Brien, a seasoned veteran of this 'recreation', AAP's Ankit Lal and his team, who in line with counterparts in other events "is way ahead of others" in his figuring out and use of the medium, DMK's Madurai Central MLA Palanivel Thiaga Rajan, who heads the newly formed IT wing of his party, and Sanjay Yadav, who handles RJD's social media outputs, amongst others.
Informal methods are being attempted. Congress and Left share a greater figuring out and the same is going for TMC and AAP. So, it has turn into a norm that inside the group, Left and Congress have interaction more and TMC coordinates with AAP and then the output is widely shared between all teams. Only election results will show how much this impact on social media translates into votes however all events agree that the coordination goes neatly.
An example of this synchronisation at work is the reaction to the new Taj Mahal controversy. When it erupted, social media used to be the inevitable space the place tweets and WhatsApp messages exploded for the following few days, but the wonder element for many political watchers used to be how opposition events from Congress to Left, TMC, RJD, DMK and AAP fell completely silent on it, clearly refusing to be drawn right into a "communal-secular" slugfest. "This was a conscious decision taken to keep the focus on real governance issues and disallow the government or the ruling party to ignore the issue," defined O'Brien.
Even whilst concentrated on native audiences, those events have controlled to synchronise efforts to boost their 'logo recall' at a time when BJP has ruled the sweepstakes on this most a very powerful of battlefields.
Parties like AAP are social media savvy, however previous to the presidential polls in June, they joined forces with other opposition events to take a look at and even the chances with BJP on this 'digital' contest. The strategy wasn't expected to switch the outcome however cemented coordination in Parliament between those 17-odd events which also made up our minds to work in sync at the streets and on social media outputs.
That coordination is seeing results as testified via emerging engagements on social media for those events.
Congress and TMC have taken the lead on social media. The behind-the-scenes people liable for the new thrust and its impact are TMC MP Derek O'Brien, a seasoned veteran of this 'recreation', AAP's Ankit Lal and his team, who in line with counterparts in other events "is way ahead of others" in his figuring out and use of the medium, DMK's Madurai Central MLA Palanivel Thiaga Rajan, who heads the newly formed IT wing of his party, and Sanjay Yadav, who handles RJD's social media outputs, amongst others.
Informal methods are being attempted. Congress and Left share a greater figuring out and the same is going for TMC and AAP. So, it has turn into a norm that inside the group, Left and Congress have interaction more and TMC coordinates with AAP and then the output is widely shared between all teams. Only election results will show how much this impact on social media translates into votes however all events agree that the coordination goes neatly.
An example of this synchronisation at work is the reaction to the new Taj Mahal controversy. When it erupted, social media used to be the inevitable space the place tweets and WhatsApp messages exploded for the following few days, but the wonder element for many political watchers used to be how opposition events from Congress to Left, TMC, RJD, DMK and AAP fell completely silent on it, clearly refusing to be drawn right into a "communal-secular" slugfest. "This was a conscious decision taken to keep the focus on real governance issues and disallow the government or the ruling party to ignore the issue," defined O'Brien.
Not only Rahul, regional parties too gain traction online
![Not only Rahul, regional parties too gain traction online]()
Reviewed by Kailash
on
November 27, 2017
Rating:
