A creative melting pot: Design fest returns to give new faces a platform

GURUGRAM: Here's a competition that seeks to introduce design-centric practices, solo and collaborative, from throughout disciplines, and with an eclectic audience in mind.
"Young entrepreneurial designers who don't have a store to showcase their work - that is the main mandate of the festival," stocks curator Aditi Prakash.

Now into its fifth 12 months, the Windmill Design Festival is staying true to its aspiration of providing a platform for up-and-coming designers, individuals and organisations, to exhibit their creations.

The match is a joint initiative of Windmill Furniture and Pure Ghee Designs. Prakash, whose labour of love the spring fest is, says the focal point this 12 months is at the house, and objects and details related to domesticity. "It has been curated keeping that in mind," Prakash informed TOI.

For instance, the aforesaid Windmill Furniture will probably be debuting garden accessories right here. "It's an interesting area because a lot of people want to get into growing their own herbs and vegetables and stuff," published Prakash.

Pradeep Sachdeva, primary at Pradeep Sachdeva Design Associates, added that besides promoting gifted designers to assist them reach a much broader audience, the competition also seeks to embrace kids as much as it does the artistes, through offering educational and interactive sessions for them.

Indeed, there's numerous actions for the younger ones to look ahead to over the two days, including storytelling through Bhavna Bhat, paper-toy making through Jan Madhyam — an NGO that makes use of artwork to handle the wishes of kids who've particular needs, or those that're marginalised — and pottery through Muddy Waters.

And the nosh at the premises of 1, Windmill Place (house of the studios of Windmill Furniture, hosts of the two-day fest), will probably be prepared the usage of wholly organic elements, sourced from the farm of an animal activist who has gone on to develop her own produce.

The cafe will probably be run through Aparna Rajagopal, whose Beejom animal farm in Noida endeavours to offer city other folks with elements for blank and healthy living.


In the previous couple of years, a neighborhood of dedicated artists has sprung up across the studios in Aya Nagar, at the Gurugram-Delhi border. Amid the hustle and mazy charm of an city village, the scene here's most probably what it once was in puts just like the Hauz Khas village and Shahpur Jat. It will, hopefully, stay so for a few years yet.


Besides Windmill Furniture, which offers with artisanal and conventional wood furniture, and Pure Ghee Designs that offers with baggage and fabric jewelry, the cluster of new manufacturers that will probably be collaborating in the 2018 edition include Design Foundry (interiors), Loha Smith (house decor), Muddy Waters (pottery and ceramics), Taamaa (house decor), Flora for Fauna (apparel), Cevvanti (house decor), Studio Irregular Beauty (handmade ceramics, porcelain and wooden jewelry), OHPA Designs (cushy toys) and Jan Madhyam.


Catch the Windmill Design Festival on February three and 4 (with a night of Latin track on February 2).


A creative melting pot: Design fest returns to give new faces a platform A creative melting pot: Design fest returns to give new faces a platform Reviewed by Kailash on January 31, 2018 Rating: 5
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