NEW DELHI: BMW on Wednesday rolled out locally-made motorcycles in India — with an access price of Rs 3 lakh — as the German emblem looks to faucet into the growing love of Indians for luxury and recreational cycling. After making a 310cc motorcycle, BMW could also be exploring the sub-300cc space because it desires to increase new fashions for India, that may be even be bought the world over markets.
BMW Motorrad, the motorcycling arm of the company, has partnered Venu Srinivasan’s TVS Motors for production of 2 fashions — G310R and G310 GS — at its Hosur plant.
TVS sells its own model of motorcycles beneath the Apache vary, which are priced a lot decrease. BMW has started sale of 310cc motorcycles thru a handful of Motorrad dealerships. “We begin with seven retailers, and this should go as much as 10 via next 12 months,” Dimitris Raptis, Motorrad’s head of region (Asia, China, Pacific and South Africa), stated. The company has been selling over a dozen more-powerful fashions in India, which are pricey (upwards of Rs 12 lakh) and are available by means of imports. The imported line-up consists of 15 fashions and costs here can go as much as Rs 85 lakh for the 999cc HP4 Race fashion.
BMW has already started exports of the 310cc fashion. “We have had a just right run with 310cc fashion over the past three hundred and sixty five days, and have clocked gross sales of round 20,000 units throughout markets in Europe, North America, Russia, China, Japan and South Africa,” Raptis stated. “There has been an especially positive acceptance and we're more than happy with the dedication and production quality of our spouse TVS.” Various luxury makers, together with Harley-Davidson in motorcycles and Jeep in SUVs, have been looking at native production of lower-cc fashions to pressure in affordability and attraction among Indian patrons.
BMW Motorrad, the motorcycling arm of the company, has partnered Venu Srinivasan’s TVS Motors for production of 2 fashions — G310R and G310 GS — at its Hosur plant.
TVS sells its own model of motorcycles beneath the Apache vary, which are priced a lot decrease. BMW has started sale of 310cc motorcycles thru a handful of Motorrad dealerships. “We begin with seven retailers, and this should go as much as 10 via next 12 months,” Dimitris Raptis, Motorrad’s head of region (Asia, China, Pacific and South Africa), stated. The company has been selling over a dozen more-powerful fashions in India, which are pricey (upwards of Rs 12 lakh) and are available by means of imports. The imported line-up consists of 15 fashions and costs here can go as much as Rs 85 lakh for the 999cc HP4 Race fashion.
BMW has already started exports of the 310cc fashion. “We have had a just right run with 310cc fashion over the past three hundred and sixty five days, and have clocked gross sales of round 20,000 units throughout markets in Europe, North America, Russia, China, Japan and South Africa,” Raptis stated. “There has been an especially positive acceptance and we're more than happy with the dedication and production quality of our spouse TVS.” Various luxury makers, together with Harley-Davidson in motorcycles and Jeep in SUVs, have been looking at native production of lower-cc fashions to pressure in affordability and attraction among Indian patrons.
India-made BMW bike rolls in at Rs 3 lakh
![India-made BMW bike rolls in at Rs 3 lakh]()
Reviewed by Kailash
on
July 19, 2018
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