NEW DELHI: Prices of mobile phones, especially the entry-level variants, may cross up in the coming days as the continuous fall in rupee will hike enter costs, in keeping with handset makers.
"Looking at the market scenario at the moment, with the increase of dollar, which is even expected to rise further, the cost incurred in mobile handsets will increase and this will lead to an overall hike in the final cost of the handsets," Intex Technologies (India) Director Nidhi Markanday said.
Sanjay Kalirona, CEO and Director of COMIO India, said the Indian cellular handset business is already under tremendous power with the rise in value of uncooked subject matter and custom responsibility.
"We are currently operating on very thin margin. With the strengthening of the dollar versus rupee, the pressure on bottom line has further increased," he identified.
Kalirona added that the corporate is reviewing the impact of the placement and will take a call on pricing submit that.
Continuing its slide, the rupee today slumped 43 paise against the greenback to industry at an all-time low of 70.32 on robust call for for the United States currency.
India Cellular and Electronics Association Chairman Pankaj Mohindroo said there has been some cushioning as a result of negligible CBU (completely constructed gadgets) import into India as significant price addition is being achieved in the neighborhood.
"The challenge is in the entry-level mobiles where the impact is direct and cannot be absorbed. This segment, unfortunately, is in the middle of hyper competition and the headroom for price increase is very difficult," he noted.
India is one of the fastest rising handset markets globally, especially for smartphones.
According to research firm IDC, smartphone shipments totalled 33.5 million gadgets in the second one quarter of 2018, a growth of 20 according to cent year-on-year. The characteristic phone marketplace saw shipments of 44 million gadgets in the said quarter, a growth of 29 according to cent over the year-ago period.
"Looking at the market scenario at the moment, with the increase of dollar, which is even expected to rise further, the cost incurred in mobile handsets will increase and this will lead to an overall hike in the final cost of the handsets," Intex Technologies (India) Director Nidhi Markanday said.
Sanjay Kalirona, CEO and Director of COMIO India, said the Indian cellular handset business is already under tremendous power with the rise in value of uncooked subject matter and custom responsibility.
"We are currently operating on very thin margin. With the strengthening of the dollar versus rupee, the pressure on bottom line has further increased," he identified.
Kalirona added that the corporate is reviewing the impact of the placement and will take a call on pricing submit that.
Continuing its slide, the rupee today slumped 43 paise against the greenback to industry at an all-time low of 70.32 on robust call for for the United States currency.
India Cellular and Electronics Association Chairman Pankaj Mohindroo said there has been some cushioning as a result of negligible CBU (completely constructed gadgets) import into India as significant price addition is being achieved in the neighborhood.
"The challenge is in the entry-level mobiles where the impact is direct and cannot be absorbed. This segment, unfortunately, is in the middle of hyper competition and the headroom for price increase is very difficult," he noted.
India is one of the fastest rising handset markets globally, especially for smartphones.
According to research firm IDC, smartphone shipments totalled 33.5 million gadgets in the second one quarter of 2018, a growth of 20 according to cent year-on-year. The characteristic phone marketplace saw shipments of 44 million gadgets in the said quarter, a growth of 29 according to cent over the year-ago period.
TCS overtakes RIL to become most valued Indian company
![TCS overtakes RIL to become most valued Indian company]()
Reviewed by Kailash
on
August 17, 2018
Rating:
