SURAT: When existence will give you lemons, make lemonade they are saying. But no one imagined that the 56-year-old Ajita S Nayak, wife of a mango orchard owner, would make such sweet returns from this proverbial word. When destiny sent back 20 crates of unripe mango to her one day, she didn't get bitter. The gutsy woman waited until the mango ripened and started promoting mango juice. The fruit of her labour certainly grew to become very sweet for all the family.
Nayak didn’t let the lack of ok school room training prevent her learning process. A self-taught meals processor, she used her failure at the Board checks to step higher on and go the existence talent tests in flying colors. Till date, this womanpreneur has educated at least 20,000 other people across the nation within the box of meals processing – especially of culmination. A task Nayak had taken up in 1994, when her husband failed to get good rates for his mango crop, she made a flourishing business of marketing bottled mango juice by way of 2007 — and has never seemed back.
In 2007 she decided to promote frozen and dehydrated fruit pulp, juice and mango listen from the small unit she had arrange in Gandvea village of Navsari district some 15 km of Navsari at the cost of Rs 71 lakh — at a time when financial institution loans were unthinkable, especially for womenpreneurs. Slowly, the scene modified and when she went for further growth in 2013, Nayak may make a sizeable funding of Rs 50 lakh to put in state of the art generation but even so other infrastructure at the unit.
Today, Nayak deals in at least 14 different fruit products and runs a huge agro and meals processing business. Her feat used to be feted on Mahila Kisan Diwas on October 15 , 2018, when she received the most productive efficiency award by way of Agriculture division of the central executive. Her lengthy list of awards additionally comprises prestigious agriculture generation management agency’s value addition in farming award (The ATMA Technology Award), Best girls agriculturist award to name a couple of.
How all of it began
Talking to IdealNews of her learning curve, Nayak stated, “I noticed my husband struggling to get a good price for high quality mangoes from our orchard. I'm a now not best the wife of a farmer but a daughter of 1 as smartly. So, I wanted to do my bit to lend a hand. And when existence threw at me 20 crates of unripe mango, my determination took an actual form. “The bottles of preserved juice bought at a value I quoted and four months later, I adopted this as my career,” she reminisced.
In 2007 when Nayak may organize to collect sufficient money, she decided to move for agro-processing in the true sense and started promoting organic frozen fruit pulp without adding any preservative, colour or flavour. Today her corporate — Deep Fresh Fruit Pulp — sells just about 14 different fruit products With just about Rs 70 lakh to Rs 1 crore turnover annually, Nayak and her two daughters-in-law, Bijal and Priti, marketplace the goods and in addition teach other girls across the nation.
Nayak didn’t let the lack of ok school room training prevent her learning process. A self-taught meals processor, she used her failure at the Board checks to step higher on and go the existence talent tests in flying colors. Till date, this womanpreneur has educated at least 20,000 other people across the nation within the box of meals processing – especially of culmination. A task Nayak had taken up in 1994, when her husband failed to get good rates for his mango crop, she made a flourishing business of marketing bottled mango juice by way of 2007 — and has never seemed back.
In 2007 she decided to promote frozen and dehydrated fruit pulp, juice and mango listen from the small unit she had arrange in Gandvea village of Navsari district some 15 km of Navsari at the cost of Rs 71 lakh — at a time when financial institution loans were unthinkable, especially for womenpreneurs. Slowly, the scene modified and when she went for further growth in 2013, Nayak may make a sizeable funding of Rs 50 lakh to put in state of the art generation but even so other infrastructure at the unit.
Today, Nayak deals in at least 14 different fruit products and runs a huge agro and meals processing business. Her feat used to be feted on Mahila Kisan Diwas on October 15 , 2018, when she received the most productive efficiency award by way of Agriculture division of the central executive. Her lengthy list of awards additionally comprises prestigious agriculture generation management agency’s value addition in farming award (The ATMA Technology Award), Best girls agriculturist award to name a couple of.
How all of it began
Talking to IdealNews of her learning curve, Nayak stated, “I noticed my husband struggling to get a good price for high quality mangoes from our orchard. I'm a now not best the wife of a farmer but a daughter of 1 as smartly. So, I wanted to do my bit to lend a hand. And when existence threw at me 20 crates of unripe mango, my determination took an actual form. “The bottles of preserved juice bought at a value I quoted and four months later, I adopted this as my career,” she reminisced.
In 2007 when Nayak may organize to collect sufficient money, she decided to move for agro-processing in the true sense and started promoting organic frozen fruit pulp without adding any preservative, colour or flavour. Today her corporate — Deep Fresh Fruit Pulp — sells just about 14 different fruit products With just about Rs 70 lakh to Rs 1 crore turnover annually, Nayak and her two daughters-in-law, Bijal and Priti, marketplace the goods and in addition teach other girls across the nation.
Farmer-turned-womanpreneur Ajita Nayak is a pathfinder of Navsari
![Farmer-turned-womanpreneur Ajita Nayak is a pathfinder of Navsari]()
Reviewed by Kailash
on
March 08, 2019
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