AHMEDABAD: It might seem a tad surprising, but Prime Minister Narendra Modi needed to spend extra on his marketing campaign in Vadodara for the Lok Sabha 2014 polls in his home state than in UP’s Varanasi. Modi had filed his nomination from the 2 constituencies and resigned from Vadodara. Data presentations PM Modi had spent Rs 50.04 lakh for his election marketing campaign in Vadodara while he spent best Rs 37.62 lakh for campaigning in Varanasi.
Interestingly, if one compares the selection of votes he garnered, then the in step with capita value works out to be Rs 5.92 in Vadodara with over 8.45 lakh votes, while in Varanasi Modi got 5.81 lakh votes having spent 55 paise extra than in Vadodara, at Rs 6.50 in step with capita. Also, Modi did not spend a penny on public conferences as he was the big name campaigner in Vadodara, but he spent Rs 35,967 for his public conferences in Varanasi. Interestingly, Modi himself was the highest big name campaigner for the BJP in 2014 elections.
The high ministerial candidate in 2014 spent the best — 50% of the expense on meeting with none big name campaigners. In Vadodara, he has spent Rs 25 lakh on these meeting that are arranged via local leaders. Modi in 2014 spend Rs 5.19 lakh on cars, while he paid Rs 6.75 lakh for entertaining his marketing campaign employees. However, relating to election advertisement in print and electronic media the expense was best Rs 43,250 and best Rs 3.31 lakh was spent on marketing campaign material like hoardings and distributing pamphlets. Sources from Vadodara said that since all the advertisements via BJP party had Modi on them, he did not spend any quantity for my part. The small quantity was best used for advertisement in local papers.
In sharp contrast, consistent with the detailed expense within the report of Association for Democratic Reforms and National Election Watch, in Varanasi Modi spent 25% of his Rs 37.62 lakh that is Rs nine.46 lakh on meeting without big name campaigners and Rs nine.41 lakh for election marketing campaign material. This was 3 times the spending on election marketing campaign material as in comparison to Vadodara. In Varanasi Modi spent Rs four.62 lakh for entertaining his marketing campaign employees which was Rs 2 lakh less than his Vadodara expense on this class. Modi in Varanasi spent Rs 5.05 lakh for cars. While he spent best Rs 43,250 for campaigning via print and electronic media in Vadodara, he had spent Rs 3.78 lakh for campaigning via print and electronic media in Varanasi.
Advani spent no cash on electronic or print media
Former deputy high minister and Gandhinagar MP L K Advani who spent Rs 34.13 lakh throughout his election has now not spent any cash on advertisement in electronic and print media. He has spent the vast majority of his price range for meeting with none big name campaigners. He has spent Rs 11.11 lakh on these meeting which were arranged via the local leaders. However, Advani has also spent Rs 3.73 lakh on conferences held for big name campaigners. Advani was also within the checklist of big name campaigners. Like Modi Advani also spent Rs 7.14 lakh for entertaining his marketing campaign employees.
Interestingly, if one compares the selection of votes he garnered, then the in step with capita value works out to be Rs 5.92 in Vadodara with over 8.45 lakh votes, while in Varanasi Modi got 5.81 lakh votes having spent 55 paise extra than in Vadodara, at Rs 6.50 in step with capita. Also, Modi did not spend a penny on public conferences as he was the big name campaigner in Vadodara, but he spent Rs 35,967 for his public conferences in Varanasi. Interestingly, Modi himself was the highest big name campaigner for the BJP in 2014 elections.
The high ministerial candidate in 2014 spent the best — 50% of the expense on meeting with none big name campaigners. In Vadodara, he has spent Rs 25 lakh on these meeting that are arranged via local leaders. Modi in 2014 spend Rs 5.19 lakh on cars, while he paid Rs 6.75 lakh for entertaining his marketing campaign employees. However, relating to election advertisement in print and electronic media the expense was best Rs 43,250 and best Rs 3.31 lakh was spent on marketing campaign material like hoardings and distributing pamphlets. Sources from Vadodara said that since all the advertisements via BJP party had Modi on them, he did not spend any quantity for my part. The small quantity was best used for advertisement in local papers.
In sharp contrast, consistent with the detailed expense within the report of Association for Democratic Reforms and National Election Watch, in Varanasi Modi spent 25% of his Rs 37.62 lakh that is Rs nine.46 lakh on meeting without big name campaigners and Rs nine.41 lakh for election marketing campaign material. This was 3 times the spending on election marketing campaign material as in comparison to Vadodara. In Varanasi Modi spent Rs four.62 lakh for entertaining his marketing campaign employees which was Rs 2 lakh less than his Vadodara expense on this class. Modi in Varanasi spent Rs 5.05 lakh for cars. While he spent best Rs 43,250 for campaigning via print and electronic media in Vadodara, he had spent Rs 3.78 lakh for campaigning via print and electronic media in Varanasi.
Advani spent no cash on electronic or print media
Former deputy high minister and Gandhinagar MP L K Advani who spent Rs 34.13 lakh throughout his election has now not spent any cash on advertisement in electronic and print media. He has spent the vast majority of his price range for meeting with none big name campaigners. He has spent Rs 11.11 lakh on these meeting which were arranged via the local leaders. However, Advani has also spent Rs 3.73 lakh on conferences held for big name campaigners. Advani was also within the checklist of big name campaigners. Like Modi Advani also spent Rs 7.14 lakh for entertaining his marketing campaign employees.
Modi's Vadodara win was costlier than Varanasi's
![Modi's Vadodara win was costlier than Varanasi's]()
Reviewed by Kailash
on
March 18, 2019
Rating:
