Gurgaon: In a sign of ways a lot of a game changer social media has turn into (with out which the 21st century agency would most probably be at a major drawback), a city-based digital promoting firm has come up with a 'social advocacy' vertical.
Dentsu Webchutney, the digital agency from the Dentsu Aegis Network workforce, has introduced in Avinash Joshi as vice-president and head of social advocacy. Joshi has been appointed to assist arrange - and lead - this vertical. He can be reporting to Anil Kumar, executive vice president and head-Delhi NCR, Dentsu Webchutney.
In a occupation spanning 18 years, Joshi boasts experience across businesses, including telecom, consumer electronics, retail, auto, FMCG, BFSI, sports, healthcare, public coverage and governance. He has worked with Cheil, SapientNitro, the United Nations, and, latterly, at Reliance Jio.
Social, says Joshi, has profoundly modified the verdict processes and buy paths of consumers. "Today, consumers have access to an exponentially growing number of opinions, tastes, and preferences via social connections. The days of strictly controlled brand messaging are long gone, and without a clearly defined purchase path, word of mouth marketing (WOMM) has become more critical than ever," he stated.
"As marketers, we know that it's virtually impossible to duplicate the level of credibility that comes with a personal endorsement from a friend."
Joshi likens his newest appointment to an journey. "I'm uncovering what people are thinking, feeling and doing, with a mission to connect brands with consumers in more meaningful ways. And there couldn't be a better breeding ground than Dentsu Webchutney, an agency that always speaks with consumers instead of at them," added Joshi.
A "bullish" Kumar, meanwhile, believes that in relation to brands, it is not almost about enthusiasts but additionally friends. "Today, a brand enjoys the option of being more human than it could earlier," Kumar claimed. "With Avinash joining us, we can now enable the brands that we partner, to harness the complete power of social media and their communities."
Dentsu Webchutney, the digital agency from the Dentsu Aegis Network workforce, has introduced in Avinash Joshi as vice-president and head of social advocacy. Joshi has been appointed to assist arrange - and lead - this vertical. He can be reporting to Anil Kumar, executive vice president and head-Delhi NCR, Dentsu Webchutney.
In a occupation spanning 18 years, Joshi boasts experience across businesses, including telecom, consumer electronics, retail, auto, FMCG, BFSI, sports, healthcare, public coverage and governance. He has worked with Cheil, SapientNitro, the United Nations, and, latterly, at Reliance Jio.
Social, says Joshi, has profoundly modified the verdict processes and buy paths of consumers. "Today, consumers have access to an exponentially growing number of opinions, tastes, and preferences via social connections. The days of strictly controlled brand messaging are long gone, and without a clearly defined purchase path, word of mouth marketing (WOMM) has become more critical than ever," he stated.
"As marketers, we know that it's virtually impossible to duplicate the level of credibility that comes with a personal endorsement from a friend."
Joshi likens his newest appointment to an journey. "I'm uncovering what people are thinking, feeling and doing, with a mission to connect brands with consumers in more meaningful ways. And there couldn't be a better breeding ground than Dentsu Webchutney, an agency that always speaks with consumers instead of at them," added Joshi.
A "bullish" Kumar, meanwhile, believes that in relation to brands, it is not almost about enthusiasts but additionally friends. "Today, a brand enjoys the option of being more human than it could earlier," Kumar claimed. "With Avinash joining us, we can now enable the brands that we partner, to harness the complete power of social media and their communities."
Ad agency sets up a ‘social’ vertical to sharpen branding
![Ad agency sets up a ‘social’ vertical to sharpen branding]()
Reviewed by Kailash
on
December 31, 2017
Rating:
