GURGAON: Dentsu Webchutney, the digital arm of Dentsu Aegis Network, has appointed Dominic Braganza as inventive director. He will be based out of Delhi and will report back to Anil Kumar, the manager vice chairman and branch head.
Braganza's journey in advertising started in 2003 as an account supervisor, following which he labored as account planner, inventive director and marketing supervisor. He comes to Webchutney with plenty of pedigree. In each and every 12 months from 2012 to 2017, Braganza picked up ABBYs, the Oscars of India's advertising trade, amongst them a 'film gold' and 'film silver' for his first two TV ads.
And Braganza has proven that he is not shy of ruffling a few feathers, as demonstrated by means of his provocative recruitment marketing campaign for Foolish, a Delhi-based agency. The film went viral on April Fool's Day last 12 months, trolling the stalwarts of Indian advertising. The marketing campaign generated plenty of controversy however was later awarded.
Over the process his occupation, Braganza has written and directed campaigns for manufacturers like Groupon (and later Nearbuy), Red Bull, BigRock, Rustomjee, Gelusil, KITKAT, Airtel, Invest India, and HCL Technologies. His last stint was as inventive director at ITSA, Gurgaon-based inventive agency.
"My experience working with global technology clients on the advertising as well as on the marketing side helped me understand the tremendous opportunity to grow brands and organisations in ways previously unimagined. Dentsu Webchutney offers me the opportunity to work with clients, both current and prospective, that want this as bad as we do," said Braganza.
Sudesh Samaria, co-founder and leader inventive officer, Dentsu Webchutney, believes Braganza will additional improve the profile of the agency. "Dominic brings with him the tremendous energy and fresh perspective of a man with a definitive point of view on the role of digital in coming years. He is a well-rounded personality with experiences across disciplines and I'm sure this will help us make Webchutney's core offerings more meaningful," said Samaria.
Braganza's journey in advertising started in 2003 as an account supervisor, following which he labored as account planner, inventive director and marketing supervisor. He comes to Webchutney with plenty of pedigree. In each and every 12 months from 2012 to 2017, Braganza picked up ABBYs, the Oscars of India's advertising trade, amongst them a 'film gold' and 'film silver' for his first two TV ads.
And Braganza has proven that he is not shy of ruffling a few feathers, as demonstrated by means of his provocative recruitment marketing campaign for Foolish, a Delhi-based agency. The film went viral on April Fool's Day last 12 months, trolling the stalwarts of Indian advertising. The marketing campaign generated plenty of controversy however was later awarded.
Over the process his occupation, Braganza has written and directed campaigns for manufacturers like Groupon (and later Nearbuy), Red Bull, BigRock, Rustomjee, Gelusil, KITKAT, Airtel, Invest India, and HCL Technologies. His last stint was as inventive director at ITSA, Gurgaon-based inventive agency.
"My experience working with global technology clients on the advertising as well as on the marketing side helped me understand the tremendous opportunity to grow brands and organisations in ways previously unimagined. Dentsu Webchutney offers me the opportunity to work with clients, both current and prospective, that want this as bad as we do," said Braganza.
Sudesh Samaria, co-founder and leader inventive officer, Dentsu Webchutney, believes Braganza will additional improve the profile of the agency. "Dominic brings with him the tremendous energy and fresh perspective of a man with a definitive point of view on the role of digital in coming years. He is a well-rounded personality with experiences across disciplines and I'm sure this will help us make Webchutney's core offerings more meaningful," said Samaria.
Dentsu’s digital arm gets a new creative director
![Dentsu’s digital arm gets a new creative director]()
Reviewed by Kailash
on
December 02, 2017
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