How Rajyavardhan Rathore, Hrithik Roshan, Virat Kohli, PM Modi lit up Twitter with #HumFitTohIndiaFit
Rajyavardhan Rathore, the not too long ago appointed the minister for information and broadcasting, seems to have taken a cue from the PM to take the initiative ahead. On May 22, he tweeted a video of himself doing push-u.s.with the hashtag .#HumFitTohIndiaFit.
In his tweet, he asked India cricket captain Virat Kohli, Bollywood actor Hrithik Roshan and Badminton participant Saina Nehwal to soak up the challenge. Twitterverse went into a spin with Rathore’s tweet garnering over 10,000 retweets and over 280,000 perspectives.
#HumFitTohIndiaFit ๐ฎ๐ณ๐ Post pictures and videos of how you keep your self fit and ship a #FitnessChallenge in your… https://t.co/i4XiXIwMBG
— Rajyavardhan Rathore (@Ra_THORe) 1526967594000
The first to just accept the challenge was Hrithik Roshan. The actor posted a video of himself commuting to workplace on a cycle.
This initiative makes me so proud ! Bravo @Ra_THORe #HumFitTohIndiaFit #FitnessChallenge that is how I go back and forth to… https://t.co/wIH5DyrsC4
— Hrithik Roshan (@iHrithik) 1527005376000
The next day, cricketer Virat Kohli posted a video doing planks — complete with knee bends — calling it his “favorite core exercise”. He also challenged his actor wife Anushka Sharma, PM Narendra Modi and previous India cricket captain MS Dhoni to submit their videos.
I've authorized the #FitnessChallenge through @ra_THORe sir. Now I want to challenge my wife @AnushkaSharma , our… https://t.co/aRUYRfDLne
— Virat Kohli (@imVkohli) 1527086028000
PM Modi answered to Kohli's challenge through promising to share a health video of himself soon. “Challenge authorized, Virat! I can be sharing my very own #FitnessChallenge video soon. @imVkohli #HumFitTohIndiaFit”, he tweeted lately.
Challenge authorized, Virat! I can be sharing my very own #FitnessChallenge video soon. @imVkohli #HumFitTohIndiaFit https://t.co/qdc1JabCYb
— Narendra Modi (@narendramodi) 1527130300000
How did #HumFitTohIndiaFit fire up the social media platform? An research of how the tweets labored and propelled the message further presentations that Hrithik Roshan’s tweet resulted in a direct spike within the number of similar tweets. This was around 9PM on May 22.
The next day, India aroused from sleep to the buzz, which resulted in another spike. Virat Kohli’s tweet later in night time saw another surge in traffic with the #HumFitTohIndiaFit hashtag .
This morning, the Prime Minister tweeted his response accepting the challenge, which resulted in another large spike within the hashtag’s recognition on Twitter.
Of route, numerous sportspersons, politicians and celebrities had been tweeting with the hashtag and posting their very own videos and tweets. Among them are minister of state for house Kiren Rijiju, who carried out a sequence of push ups.
Fabulous marketing campaign through Sports Minister @Ra_THORe on #HumFitTohIndiaFit I settle for #FitnessChallenge of @jayantsinha๐ He… https://t.co/U5AYH5iGRi
— Kiren Rijiju (@KirenRijiju) 1527083891000
While railway minister Piyush Goyal posted a picture of himself doing yoga
Yoga helps to keep me fit and helps me remain certain all the way through the day. #HumFitTohIndiaFit is a brilliant initiative through our… https://t.co/fEFlTVe3xB
— Piyush Goyal (@PiyushGoyal) 1527079326000
Several other BJP ministers and politicians joined in to promote the message.
Olympic medalists Saina Nehwal and PV Sindhu also took up the challenge.
Thank u so much @Ra_THORe sir for difficult me ๐..#HumFitTohIndiaFit ๐ฎ๐ณ๐ Post pictures and videos of how you kee… https://t.co/FnoWrytQTV
— Saina Nehwal (@NSaina) 1526982852000
Thank u @NSaina for the challenge #HumFitTohIndiaFit Post pictures and videos of how you keep your self fit and… https://t.co/fr7WKeWbXj
— Pvsindhu (@Pvsindhu1) 1527059803000
Other sportspersons who joined in included captain of the Indian ladies's cricket crew, Mithali Raj, cricketer Gautam Gambhir, wrestlers Babita Phogat and Sangram Singh in addition to sprinter PT Usha.