PUNE: It’s 5pm and all roads result in Yewale Amrutulya at Appa Balwant Chowk. Nilesh Yewale is tricky at paintings — whipping up a super brew — as a crowd of consumers wait anxiously to take a sip of the heady concoction.
The scene is conventional of any tea store however what makes this a favourite hangout of tea connoisseurs within the city is its highest mix of tea and milk that has Puneites consuming the beverage literally by means of the gallons. According to Nilesh (31), the shop sells round 4,000 cups of tea daily and clocks in a whooping turnover of Rs 12 lakh per 30 days. By that estimate, he may well be a few of the richest tea sellers within the country.
So, what attracts consumers by means of the hordes to his store? “It’s the standard of our tea which is brewed to perfection in a hygienic setting. If you have got our tea, you gained’t suffer from acidity since we boil the milk, cool it and then make tea. Most tea shops empty milk packets immediately into a pan of boiling water. This frequently ends up in acidity. Moreover, we don’t use milk packets for making tea. Milk is brought from our village in Purandar taluka,” he says.
“Moreover, we use sulphurless sugar. If you use sugar from the marketplace for making tea, it turns the tea black because it contains chemical substances. Also, we use filtered water for making tea. All of these give our tea a novel flavour,” he says.
Unlike other tea shops, Yewale Amrutulya does now not promote any other number of tea aside from milk tea. “We don’t promote flavoured tea or black tea. You gained’t get particular tea or cutting chai in our store,” says Nilesh.
Also not like other tea shops within the city and in other places, he doesn’t promote anything else together with tea, now not even biscuits. “If we begin selling biscuits or snacks together with tea, it's going to take our focus clear of the beverage. We are in a position to regulate neatly as a result of we promote only one merchandise. Also, if people munch on biscuits and snacks while having tea, they will be unable to realize the standard of our tea,” he reasons.
But Nilesh guarantees that his consumers have something to chew on after they depart his store. A tv set ceaselessly scrolls down motivational quotes from Swami Vivekenanda, Bill Gates, former President APJ Abdul Kalam, and lots of others. “A buyer will have to really feel now not most effective invigorated but also motivated after having our tea,” he says.
Several years within the tea business have given the Yewale’s the data and experience to highest cuppa have devise system to mak highest tea. Th tea powder is specially ready at house to be sure that it tastes th same across shops. Even a ice can make and it's going to nonetheless taste the similar,” he says.
For all his 3 retailers at Salisbury Park, near Bharti Vidyapeeth in Dhankawdi and at Appa Balwant Chowk, he needs 15 kg of tea powder and round 1,500 litres of milk.
To be sure that tea is brewed to perfection, Nilesh has installed timers at his store. “When the timer rings, the gas oven is immediately switched off. This guarantees that tea is not over boiled and its quality remains intact,” he said.
According to Nilesh, it took him more than four years of research to hone the artwork of creating a pleasing cup of tea. “We zeroed in on tea shops which have been standard amongst consumers and tried to find out what drew consumers to them. We studied the whole thing carefully sooner than putting in place our store at Appa Balwant Chowk,” he says.
In 2017, they arrange a stall at Bharati Vidyapeeth University. “Within two-three months, the shop started doing neatly and we in the end finalised on the type of tea we wanted to promote. We then arrange a shop reverse Vishrambaug Police Station usheth Ganpati at Appa Balwant wk. We inauguted the department n February 9 this 12 months. In a month’s time, we reached a turnover of more than Rs 12 kh per 30 days,” esh says.
purred by means of the , he plans to open 100 retailers across Maharashtra. “We need to arrange a shop within each three km within the city.
We have received requests from round 250 people who have evinced passion in changing into our franchisees,” he says.
There are plans brewing to head world too. “I have received calls from New York, Dubai too,” he says.
Nilesh, who registered Yewale Amrutulya emblem ultimate 12 months, also has plans to promote ready-to-drink packaged tea as neatly. After a topsy-turvy ride in his business, Nilesh has in any case deliberate the whole thing to a tee or somewhat tea.
The scene is conventional of any tea store however what makes this a favourite hangout of tea connoisseurs within the city is its highest mix of tea and milk that has Puneites consuming the beverage literally by means of the gallons. According to Nilesh (31), the shop sells round 4,000 cups of tea daily and clocks in a whooping turnover of Rs 12 lakh per 30 days. By that estimate, he may well be a few of the richest tea sellers within the country.
So, what attracts consumers by means of the hordes to his store? “It’s the standard of our tea which is brewed to perfection in a hygienic setting. If you have got our tea, you gained’t suffer from acidity since we boil the milk, cool it and then make tea. Most tea shops empty milk packets immediately into a pan of boiling water. This frequently ends up in acidity. Moreover, we don’t use milk packets for making tea. Milk is brought from our village in Purandar taluka,” he says.
“Moreover, we use sulphurless sugar. If you use sugar from the marketplace for making tea, it turns the tea black because it contains chemical substances. Also, we use filtered water for making tea. All of these give our tea a novel flavour,” he says.
Unlike other tea shops, Yewale Amrutulya does now not promote any other number of tea aside from milk tea. “We don’t promote flavoured tea or black tea. You gained’t get particular tea or cutting chai in our store,” says Nilesh.
Also not like other tea shops within the city and in other places, he doesn’t promote anything else together with tea, now not even biscuits. “If we begin selling biscuits or snacks together with tea, it's going to take our focus clear of the beverage. We are in a position to regulate neatly as a result of we promote only one merchandise. Also, if people munch on biscuits and snacks while having tea, they will be unable to realize the standard of our tea,” he reasons.
But Nilesh guarantees that his consumers have something to chew on after they depart his store. A tv set ceaselessly scrolls down motivational quotes from Swami Vivekenanda, Bill Gates, former President APJ Abdul Kalam, and lots of others. “A buyer will have to really feel now not most effective invigorated but also motivated after having our tea,” he says.
Several years within the tea business have given the Yewale’s the data and experience to highest cuppa have devise system to mak highest tea. Th tea powder is specially ready at house to be sure that it tastes th same across shops. Even a ice can make and it's going to nonetheless taste the similar,” he says.
For all his 3 retailers at Salisbury Park, near Bharti Vidyapeeth in Dhankawdi and at Appa Balwant Chowk, he needs 15 kg of tea powder and round 1,500 litres of milk.
To be sure that tea is brewed to perfection, Nilesh has installed timers at his store. “When the timer rings, the gas oven is immediately switched off. This guarantees that tea is not over boiled and its quality remains intact,” he said.
According to Nilesh, it took him more than four years of research to hone the artwork of creating a pleasing cup of tea. “We zeroed in on tea shops which have been standard amongst consumers and tried to find out what drew consumers to them. We studied the whole thing carefully sooner than putting in place our store at Appa Balwant Chowk,” he says.
In 2017, they arrange a stall at Bharati Vidyapeeth University. “Within two-three months, the shop started doing neatly and we in the end finalised on the type of tea we wanted to promote. We then arrange a shop reverse Vishrambaug Police Station usheth Ganpati at Appa Balwant wk. We inauguted the department n February 9 this 12 months. In a month’s time, we reached a turnover of more than Rs 12 kh per 30 days,” esh says.
purred by means of the , he plans to open 100 retailers across Maharashtra. “We need to arrange a shop within each three km within the city.
We have received requests from round 250 people who have evinced passion in changing into our franchisees,” he says.
There are plans brewing to head world too. “I have received calls from New York, Dubai too,” he says.
Nilesh, who registered Yewale Amrutulya emblem ultimate 12 months, also has plans to promote ready-to-drink packaged tea as neatly. After a topsy-turvy ride in his business, Nilesh has in any case deliberate the whole thing to a tee or somewhat tea.
Brewing 4,000 cups of milky chai a day
![Brewing 4,000 cups of milky chai a day]()
Reviewed by Kailash
on
March 11, 2018
Rating:
