NEW DELHI: American cult bike-maker Harley-Davidson is preparing to boost up its India engagement by opening brand shops across top metros, while running on boosting exports to the USA and countries across Europe. The push comes at the same time as US President Donald Trump has voiced fear in opposition to the duty on imported Harley bikes. Trump feels that a contemporary reduce in import accountability (to 50%) is not sufficient.
Peter Mackenzie, MD for Harley-Davidson’s India and China markets, informed TOI that the company is bullish on enlargement prospects in India and would fortify operations.
Harley recently retails its merchandise thru 26 shops, however Mackenzie stated it has plans for a ramification thru an overly different retail thought. These could be shops that would deal in explicit Harley apparel for adults and other merchandise. “These shops won't sell bikes. The thought is to sell apparels in high-end buying groceries malls the place there is heavy footfall. The stuff being sold right here won't raise heavy branding from Harley, however might be delicate and less daring.”
The company is having a look at partnerships for this retail enlargement and can start with 12 such shops that can arise in cities akin to Mumbai, Delhi, Bengaluru and Chennai. “We plan to have a lot more such shops.” Harley additionally sells explicit merchandise thru its bike shops, however that is aimed on the fans. “These are heavy on branding.”
Harley had commenced business in India in 2009, and has sold round 28,000 bikes since then. The company has additionally set-up a manufacturing operation at Bawal in Haryana to make probably the most models that it sells in the neighborhood. Bikes which are exported to the USA and Europe also are made right here.
Mackenzie stated Harley holds the absolute best marketplace proportion in the premium-end of the bike marketplace (for engines above 600cc) the place competition include corporations akin to UK’s Triumph and Italian Ducati. “This marketplace is round eight,000 bikes per annum and we're the strongest on this phase. We really feel that the appetite for recreational bikes is growing in India, and so is the using tradition.”
Peter Mackenzie, MD for Harley-Davidson’s India and China markets, informed TOI that the company is bullish on enlargement prospects in India and would fortify operations.
Harley recently retails its merchandise thru 26 shops, however Mackenzie stated it has plans for a ramification thru an overly different retail thought. These could be shops that would deal in explicit Harley apparel for adults and other merchandise. “These shops won't sell bikes. The thought is to sell apparels in high-end buying groceries malls the place there is heavy footfall. The stuff being sold right here won't raise heavy branding from Harley, however might be delicate and less daring.”
The company is having a look at partnerships for this retail enlargement and can start with 12 such shops that can arise in cities akin to Mumbai, Delhi, Bengaluru and Chennai. “We plan to have a lot more such shops.” Harley additionally sells explicit merchandise thru its bike shops, however that is aimed on the fans. “These are heavy on branding.”
Harley had commenced business in India in 2009, and has sold round 28,000 bikes since then. The company has additionally set-up a manufacturing operation at Bawal in Haryana to make probably the most models that it sells in the neighborhood. Bikes which are exported to the USA and Europe also are made right here.
Mackenzie stated Harley holds the absolute best marketplace proportion in the premium-end of the bike marketplace (for engines above 600cc) the place competition include corporations akin to UK’s Triumph and Italian Ducati. “This marketplace is round eight,000 bikes per annum and we're the strongest on this phase. We really feel that the appetite for recreational bikes is growing in India, and so is the using tradition.”
Harley-Davidson to open brand stores in India
![Harley-Davidson to open brand stores in India]()
Reviewed by Kailash
on
March 02, 2018
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