From limericks to legal advice, fundraising for Kerala gets creative

Last week, a group of 30 photographers got here together to release the 'Clicks for Kerala' initiative, volunteering to do picture shoots free of charge if anyone donated Rs 5,000 or more for the comfort fund. Bengaluru-based photographer Sowmya Mense, who may be raising cash for Coorg floods, says: "The loss is so much that however much we donate, it is not enough. This way we contribute our services for a good cause."

After they shared their post on social media, it quickly spread to photographers, artists and designers in other cities. Bengaluru-based illustrator Priya Kuriyan, whose oldsters and pals reside in Kochi, says that this form of fundraising additionally "nudges people who've been thinking of donating to go ahead and do it". After donating to the CM's aid fund, Kuriyan publish her own prints on the market at Rs 2,500 each on Facebook, making a gift of the entire proceeds. Thirty-five other folks have bought her prints thus far, with more orders coming in.

On Twitter, creator Amit Varma introduced to write down a limerick for each person who donated Rs 5,000 to the CM's aid fund on Twitter. Donors had to ship Varma a receipt of their donation and name a subject matter of their choice for the limerick. "Everyone may not have money to donate, but they may have skills to offer that can be used to inspire people to donate. So why not?" asks Varma, who wrote 104 limericks and raised more than Rs 10 lakh. "It revealed to me that people are more charitable than we imagine. In these times of hatred and divisiveness, that gives me renewed hope for our future."


Meanwhile, Amba Salelkar, a legal professional in Chennai, is providing her legal services to firms for drafting anti-sexual harassment insurance policies and disability equivalent alternative insurance policies – two areas she works on. "I figured small companies which needed to have these compliance issues sorted could divert that money towards flood relief and I could draft these for them for free," Salelkar says. Around 10 firms and NGOs have contacted her with requests.


All those fundraising efforts are initiated on social media, which has a domino effect. "The reach of the digital medium is phenomenal," says Himanshu Khanna, who runs the consumer revel in design and technology company, Sparklin. After donating cash, Khanna made up our minds to offer his consulting services. He has got 14 requests thus far, which includes one person who is contributing Rs 10,000 for a two-hour session.


Journalist Prem Panicker introduced edits of long-form items, books and other manuscripts for individuals who donate Rs 10,000 to the fund. "Not all of us are in a position to volunteer our time and energies in the affected areas of Kerala, so this is one way of contributing that goes beyond merely writing a cheque," he provides. So far, Panicker has received donation receipts price Rs three.6 lakh, together with one from a multinational that requested him to do a workshop for his workforce on efficient communication.


Since rehabilitation is a chronic process, Panicker plans to stay the offer open-ended for the remainder of the yr. "The problem with a calamity of this kind is that there is no 'target' for the funds you need."


From limericks to legal advice, fundraising for Kerala gets creative From limericks to legal advice, fundraising for Kerala gets creative Reviewed by Kailash on August 26, 2018 Rating: 5
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