WASHINGTON: Twitter mentioned on Thursday that the benefit margins rose sharply in the fourth quarter, lifted by means of features in promoting despite a drop in its world user base.
The short-messaging platform mentioned it posted a $255 million benefit in the ultimate three months of 2018, when compared with $91 million a 12 months previous, as revenues rose 24 per cent to $909 million.
But Twitter's base of monthly energetic users declined to 321 million -- a drop of 9 million from a 12 months previous and 5 million from the prior quarter.
Twitter mentioned it will prevent the usage of the monthly user base metric and as an alternative record "monetisable" day-to-day energetic users in the United States and international.
Using that measure, Twitter confirmed a base of 126 million international, up 9 percent over the 12 months.
"2018 is proof that our long-term strategy is working," mentioned chief govt Jack Dorsey.
"Our efforts to improve health have delivered important results, and new product features like a single switch to move between latest and most relevant tweets have been embraced by the people who use Twitter. We enter this year confident that we will continue to deliver strong performance by focusing on making Twitter a healthier and more conversational service."
Twitter stocks sputtered after which fell sharply after the record, losing up to eight percent in pre-market business.
Jasmine Enberg of the analysis firm eMarketer mentioned the profits had been however positive.
"Twitter's Q4 earnings prove that the company is still able to grow its revenues without increasing its user base," she mentioned.
"The falloff in monthly active users is likely a continuation of Twitter's efforts to remove questionable accounts."
Twitter, which has struggled to keep up with fast-growing competitors like Facebook and Instagram, mentioned it changed the measure for its user base to mirror "our goal of delivering value to people on Twitter every day and monetizing that usage."
The short-messaging platform mentioned it posted a $255 million benefit in the ultimate three months of 2018, when compared with $91 million a 12 months previous, as revenues rose 24 per cent to $909 million.
But Twitter's base of monthly energetic users declined to 321 million -- a drop of 9 million from a 12 months previous and 5 million from the prior quarter.
Twitter mentioned it will prevent the usage of the monthly user base metric and as an alternative record "monetisable" day-to-day energetic users in the United States and international.
Using that measure, Twitter confirmed a base of 126 million international, up 9 percent over the 12 months.
"2018 is proof that our long-term strategy is working," mentioned chief govt Jack Dorsey.
"Our efforts to improve health have delivered important results, and new product features like a single switch to move between latest and most relevant tweets have been embraced by the people who use Twitter. We enter this year confident that we will continue to deliver strong performance by focusing on making Twitter a healthier and more conversational service."
Twitter stocks sputtered after which fell sharply after the record, losing up to eight percent in pre-market business.
Jasmine Enberg of the analysis firm eMarketer mentioned the profits had been however positive.
"Twitter's Q4 earnings prove that the company is still able to grow its revenues without increasing its user base," she mentioned.
"The falloff in monthly active users is likely a continuation of Twitter's efforts to remove questionable accounts."
Twitter, which has struggled to keep up with fast-growing competitors like Facebook and Instagram, mentioned it changed the measure for its user base to mirror "our goal of delivering value to people on Twitter every day and monetizing that usage."
Twitter profit soars as user base shrinks
![Twitter profit soars as user base shrinks]()
Reviewed by Kailash
on
February 08, 2019
Rating:
