BENGALURU: Top Bollywood actor Deepika Padukone is quietly emerging as an energetic investor in retail consumer centered startups. Within 18 months of setting up KA Enterprises, which manages Padukone’s circle of relatives place of work, it has subsidized startups like on-line furniture rental platform Furlenco, and beauty merchandise marketplace Purplle. Now the newest funding is Epigamia — a yogurt maker subsidized via French meals merchandise massive Danone.
While Padukone co-owns apparel personal label All About You with Myntra, her other investments in startups have not been in the public area to this point. Nitin Kanchan, a former funding banker, is the CEO of KA Enterprises and manages these investments for the actor.
Incidentally, unlike typical investments from high net worth people or circle of relatives workplaces, Kanchan mentioned Padukone’s investments transcend providing capital and that they work along with the companies over strategic selections, together with the choice of leveraging Padukone’s emblem out of the country some of the Indian diaspora. In the following two months, KA Enterprises plans to close a couple of more additional investments.
“This is a unique industry proposition. The concept right here goes past simply the face of a celeb. The companies get emblem of Padukone, capital of Padukone and the industry understandings. These 3 pillars together — you gained’t find in any other circle of relatives place of work (investments),” mentioned Kanchan. He declined to remark on the size of funding the firm makes in these startups, but added “it’s a serious play of multi-crores”.
The latest investments via Padukone, the one feminine in the most sensible 5 highest-earning superstar list of Forbes in 2018, mirrors her Hollywood opposite numbers like Ashton Kutcher, Jessica Alba, Jay-Z, U2 frontman Bono, and Edward Norton who have subsidized several startups, together with ride-hailing massive Uber and track utility Tidal.
In the previous, cricketers or movie actors have become the face of more than one startups by means of the standard emblem ambassador arrangement, or taking an fairness in the startup for being its public face. Investments via Padukone stand out as they're cash infusions into the corporate like other monetary buyers.
While Padukone co-owns apparel personal label All About You with Myntra, her other investments in startups have not been in the public area to this point. Nitin Kanchan, a former funding banker, is the CEO of KA Enterprises and manages these investments for the actor.
Incidentally, unlike typical investments from high net worth people or circle of relatives workplaces, Kanchan mentioned Padukone’s investments transcend providing capital and that they work along with the companies over strategic selections, together with the choice of leveraging Padukone’s emblem out of the country some of the Indian diaspora. In the following two months, KA Enterprises plans to close a couple of more additional investments.
“This is a unique industry proposition. The concept right here goes past simply the face of a celeb. The companies get emblem of Padukone, capital of Padukone and the industry understandings. These 3 pillars together — you gained’t find in any other circle of relatives place of work (investments),” mentioned Kanchan. He declined to remark on the size of funding the firm makes in these startups, but added “it’s a serious play of multi-crores”.
The latest investments via Padukone, the one feminine in the most sensible 5 highest-earning superstar list of Forbes in 2018, mirrors her Hollywood opposite numbers like Ashton Kutcher, Jessica Alba, Jay-Z, U2 frontman Bono, and Edward Norton who have subsidized several startups, together with ride-hailing massive Uber and track utility Tidal.
In the previous, cricketers or movie actors have become the face of more than one startups by means of the standard emblem ambassador arrangement, or taking an fairness in the startup for being its public face. Investments via Padukone stand out as they're cash infusions into the corporate like other monetary buyers.
Bollywood diva Deepika Padukone dons investor hat
![Bollywood diva Deepika Padukone dons investor hat]()
Reviewed by Kailash
on
May 14, 2019
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