NEW DELHI: TV makers and travel portals are not the one ones trying to money in on the excitement around the ICC Cricket World Cup. As festival from personal fuel retailers hots up, state-run oil corporations too have joined the cricketing bandwagon with promotional schemes and social media campaigns to boost sales and enlarge brand attach.
IndianOil is aiming to wean customers with 'Cricket CarNival', an on-ground sales campaign offering shoppers tanking up on the corporate's 27,000 outlets a possibility to win cars, SUVs, motorbikes and good telephones. Car house owners have to shop for fuel value at least Rs 1,000 and two-wheeler riders Rs 300 to qualify for the fortunate draw.
In contrast to the market leader, Bharat Petroleum (BPCL) has taken to social media to enroll in shoppers in their cricketing fervour. It has introduced a slew of cricket-themed interactive campaigns on twitter and Facebook. Hindustan Petroleum too is using cyber space to promote product high quality.
BPCL's 'Crazy Fan Contest', asking people to proportion their superstitions concerning the game, has been an enormous success. It has on offer token prizes value between Rs 3,000 and Rs 5,000. Special match analysis by means of Kuldeep Yadav, a BPCL employee who is in the World Cup squad, is a large draw. A short clip of a cricket match between two teams of pump attendants dressed in their blue uniform - similar to the Team India's color - has attracted 28 lakh visitors.
What is it that makes these campaigns tick for the state-run fuel retailers, identified for their staid market demeanour. "In India, cricket is like a religion," Vigyan Kumar, IOC government director (retail sales) mentioned summing up the possibility of the mega tournament. According to IOC government director (branding and communications) Subodh Dakwale, Cricket CarNival is about "Brand IndianOil bonding with customers, both existing and potential".
A senior BPCL government mentioned the company's social media campaign isn't about boosting sales however "creating Brand BPCL's association with India's mood".
IndianOil is aiming to wean customers with 'Cricket CarNival', an on-ground sales campaign offering shoppers tanking up on the corporate's 27,000 outlets a possibility to win cars, SUVs, motorbikes and good telephones. Car house owners have to shop for fuel value at least Rs 1,000 and two-wheeler riders Rs 300 to qualify for the fortunate draw.
In contrast to the market leader, Bharat Petroleum (BPCL) has taken to social media to enroll in shoppers in their cricketing fervour. It has introduced a slew of cricket-themed interactive campaigns on twitter and Facebook. Hindustan Petroleum too is using cyber space to promote product high quality.
BPCL's 'Crazy Fan Contest', asking people to proportion their superstitions concerning the game, has been an enormous success. It has on offer token prizes value between Rs 3,000 and Rs 5,000. Special match analysis by means of Kuldeep Yadav, a BPCL employee who is in the World Cup squad, is a large draw. A short clip of a cricket match between two teams of pump attendants dressed in their blue uniform - similar to the Team India's color - has attracted 28 lakh visitors.
What is it that makes these campaigns tick for the state-run fuel retailers, identified for their staid market demeanour. "In India, cricket is like a religion," Vigyan Kumar, IOC government director (retail sales) mentioned summing up the possibility of the mega tournament. According to IOC government director (branding and communications) Subodh Dakwale, Cricket CarNival is about "Brand IndianOil bonding with customers, both existing and potential".
A senior BPCL government mentioned the company's social media campaign isn't about boosting sales however "creating Brand BPCL's association with India's mood".
Oil PSUs join world cup bandwagon to push sales
![Oil PSUs join world cup bandwagon to push sales]()
Reviewed by Kailash
on
June 11, 2019
Rating:
