Specialised media degree scores over traditional BA: Bennett University equips you for 360° content creation

NEW DELHI: This is the digital age. In India by myself, web customers are expected to reach a large 672 million via the tip of 2019. This quantity is very important for brand spanking new age career seekers. The process marketplace is in constant seek for innovation and outlined experience to satisfy the calls for of this evergrowing information client workforce. And as much as a traditional bachelor's diploma is an invaluable item, there may be not anything like a certified path in the box to doubly ensure a long run after research.

Beyond the conventional print and electronic media, there is a rising call for in each and every web corporate for writers and content creators with hands-on knowledge of multimedia handling. For any web corporate these days, a 360-degree content author is a huge asset. For these specialized jobs, the apparent vanilla bachelor's diploma, perhaps with honours, say in English, political science, geography or sociology isn't most well-liked via the industry.

That is where a certified and skill-based path like journalism opens up doors to all media entities in print, television, radio, match control corporates, promoting businesses, public relation workplaces, to not forget the currently quickest rising sector comprising non-media web firms. Most conventional offline firms now have a web-based presence and so need people to regulate their internet sites, however they too favor professional assets who understand digital media or journalism to an English graduate.

"A traditional bachelor's degree doesn't directly facilitate a job except for a few exceptional students because such courses are not at all geared to the job needs of the markets," stated Pervin Malhotra, career counsellor. "The students will, at best, get entry-level jobs that don't require too many skills. This creates a lot of dissonance and social unrest. It is better, therefore, to pursue a course that is skill-based, for example mass media and journalism or IT."

But there always is the option of getting into the media with some extent in a humanities subject, similar to English literature, is not there? This has certainly been the standard direction, however as Anil Aneja, associate professor in Delhi University's division of English, explains, there is a distinction. "English (H) does open up options for other succeeding course such as MA in English, MBA or a competitive exam, but journalism is a specific course typically for those who are decided and want to make a career in journalism. It is like law, which teaches specific skills."

In reality, a digital media or journalism path has the highest process doable with regards to the selection of jobs to be had in different sectors of media and web. Even non-news internet sites like Zomato, Flipkart and Myntra attract people who find themselves provided with journalistic skills to regulate their content necessities. So moderately obviously, a path in journalism provides a scholar that extra edge.

Agnitra Ghosh, assistant professor of journalism at Kamala Nehru College, stated that the Delhi University's curriculum is comprehensive and offers each concept and skill-based aspects of the discipline. Bennett University, then again, provides not only the basic research, but also specialisations in 10 media disciplines, particularly print, TV, internet journalism, cellular, promoting, public relation, match control. It additionally ensures a full complement of skills.

This can put aspirants in a dilemma. How does one 0 in on where to review? In the case of Bennett University, its credentials speak for themselves. It draws its power as the first media faculty owned via a media area and, due to this fact, a professional about what long run reporters will have to be provided for. Apart from the state-of-the artwork amenities at its labs, it additionally has the most efficient in area experience from The Times of India, Times Now and Times Internet, all of which is helping it create a in point of fact multi-media journalist.

One of the essential components in making the appropriate selection is being acquainted with the instructional rigour involved and the potential set one acquires in these three-year lessons. At Bennett University, in step with Sunil Saxena, the top of Times School of Media, scholar there spend 60% of their time in the state-of-theart TV and radio studios developed in collaboration with Times Now and Radio Mirchi.

"The three-year undergraduate programme in Journalism and Mass Communication at the Times School of Media course is very rigorous, with the students starting at 8.30 am and working till 5.30 pm," Saxena stated. "The entire afternoon is spent in the lab or in the field, creating information bulletins, preparing newspaper reports, mobile reports or developing ad campaigns. The course aims to help the students acquire the relevant skills for a newsroom, advertising agency, digital site or e-commerce platform and even a public relations office."