Everytime a mechanic within the Milwaukee facility of Harley Davidson assembles a motorbike, a bit of Kovai is added to it. Be it the rumbling ride in the United States or in other places in Europe, 400 grams of electro mechanical mass— horns— made by Roots Industries India in Coimbatore—is fitted in vehicles internationally.
Okay Ramasamy was best 8 years previous when he noticed his father exchange the horn of his Premier car and change it with a Bosch electric horn. When he asked why he was fitting a German horn to the car, his father's response were given him considering. "He told me that Indian horns were not durable and that he did not have time to rush to the mechanic frequently. That is when I decided that I would manufacture electric horns exactly like Bosch so that Indian cars could use Indian horns," Ramasamy says. The dream turned into a truth, exactly 34 years later, in 1982.
Ramasamy, chairman of The Roots Group of Companies, is the largest participant within the substitute market for horns in India. Horns made by Roots at its units located in Thudiyalur finds its place in each of the Harley Davidson motorcycles.
"As a child, I was fascinated by automobiles and began collecting horns since the age of eight," he reminisces. "I came back to India in 1970 with a dream to manufacture electric horns exactly like the ones Bosch made," he says. Roots has turn out to be the eleventh largest auto horn producer on the planet now. But the journey was now not a very easy one. As consistent with Indian standards, the horn should be one 2d on and three seconds off and whole 1 lakh cycles. "But all the horns that I bought did not last more than 20,000 cycles. I wanted to make the best ones and pushed hard by setting a target to make horns that will be two seconds on and two seconds off and complete 2 lakh cycles," he says. "I started the development and tested them but the horns did not last even 15,000 cycles. Either the diaphragm steel or the contact point would break," he says. That is when he realised that it was now not the technology but the uncooked material that was now not as consistent with standards. In the 1970s he wrote to quite a lot of firms and sought uncooked fabrics from them. Having understood that the manufacture of horns will take a little time, he advanced quite a lot of other merchandise within the interim to sustain his industry. He started an organization named American Auto Service in the similar premises at Ganapthy. He bought tractors, advanced a brand new product known as 'Neokool' to cool down radiators, advanced air horns with an electric transfer and made power brakes in 1974. It was after all in 1982 that he advanced the electrical horn exactly consistent with his expectancies.
Roots collaborated with Bosch and manufactured 100% in their horn necessities. Slowly, they entered the United States, UK and more than 15 other countries with big brands such as Ford, Toyota, BMW, Nissan, Volkswagen, Renault, Navistar vehicles, Harley Davidson and Ducati as consumers—all the use of horns manufactured at Roots. The corporate has even set up crops in Iran, Malaysia and Russia. So what keeps him going? "I just love automobiles, its parts and innovation is my passion. We can manufacture anything if we put our mind to it," he says with a grin.
Okay Ramasamy was best 8 years previous when he noticed his father exchange the horn of his Premier car and change it with a Bosch electric horn. When he asked why he was fitting a German horn to the car, his father's response were given him considering. "He told me that Indian horns were not durable and that he did not have time to rush to the mechanic frequently. That is when I decided that I would manufacture electric horns exactly like Bosch so that Indian cars could use Indian horns," Ramasamy says. The dream turned into a truth, exactly 34 years later, in 1982.
Ramasamy, chairman of The Roots Group of Companies, is the largest participant within the substitute market for horns in India. Horns made by Roots at its units located in Thudiyalur finds its place in each of the Harley Davidson motorcycles.
"As a child, I was fascinated by automobiles and began collecting horns since the age of eight," he reminisces. "I came back to India in 1970 with a dream to manufacture electric horns exactly like the ones Bosch made," he says. Roots has turn out to be the eleventh largest auto horn producer on the planet now. But the journey was now not a very easy one. As consistent with Indian standards, the horn should be one 2d on and three seconds off and whole 1 lakh cycles. "But all the horns that I bought did not last more than 20,000 cycles. I wanted to make the best ones and pushed hard by setting a target to make horns that will be two seconds on and two seconds off and complete 2 lakh cycles," he says. "I started the development and tested them but the horns did not last even 15,000 cycles. Either the diaphragm steel or the contact point would break," he says. That is when he realised that it was now not the technology but the uncooked material that was now not as consistent with standards. In the 1970s he wrote to quite a lot of firms and sought uncooked fabrics from them. Having understood that the manufacture of horns will take a little time, he advanced quite a lot of other merchandise within the interim to sustain his industry. He started an organization named American Auto Service in the similar premises at Ganapthy. He bought tractors, advanced a brand new product known as 'Neokool' to cool down radiators, advanced air horns with an electric transfer and made power brakes in 1974. It was after all in 1982 that he advanced the electrical horn exactly consistent with his expectancies.
Roots collaborated with Bosch and manufactured 100% in their horn necessities. Slowly, they entered the United States, UK and more than 15 other countries with big brands such as Ford, Toyota, BMW, Nissan, Volkswagen, Renault, Navistar vehicles, Harley Davidson and Ducati as consumers—all the use of horns manufactured at Roots. The corporate has even set up crops in Iran, Malaysia and Russia. So what keeps him going? "I just love automobiles, its parts and innovation is my passion. We can manufacture anything if we put our mind to it," he says with a grin.
STRONG ROOTS IN HORNS
![STRONG ROOTS IN HORNS]()
Reviewed by Kailash
on
February 07, 2018
Rating:
