PUNE: As a part of its ongoing efforts to inspire highway protection consciousness, Uber can be collectively selling highway protection messaging on the Uber app and social media through Ministry of Road Transport & Highways co-branded materials and mediums.
Several ads and movies concentrated on prevention of under the influence of alcohol riding and promotion of rear seat belts and arms on the wheel among different topics, can be prepared and disseminated across the nation as a part of this protection marketing campaign.
Another key initiative against impacting highway protection consciousness and training among lakhs of budding drivers both off and on the Uber app is the decision to collectively broaden studying aids and informational equipment that shall guide the driver training program in riding faculties across the nation. The Ministry of Road Transport & Highways and Uber will collectively be preparing the learning materials which can be shared and utilised through over 200 riding faculties including many of the executive's Drivers Training Institutes (DTIs) across the nation.
Speaking on the occasion, Nitin Gadkari, Minister for Road Transport & Highways identified, "Ensuring road safety is key priority for the government as India witnesses around 5 lakh accidents and 1.5 lakh deaths every year. We are committed to reducing fatal road accidents by 50 percent by 2020, being a signatory to the UN Decade of action for road safety. This effort to make our roads safer has to be a collaborative multi-pronged initiative that needs joint action from policymakers, civic authorities, automobile industry, civil society and commuters in general. Sensitizing the public about their roles in ensuring road safety is as vital as placement of curbs, under-passes and safety features for pedestrians."
Appreciating the Ministry's centered focus on building highway protection consciousness, Pradeep Parameswaran, Head, Operations, Uber India & South Asia, stated, "Uber India is committed to promoting road safety and our association with the Ministry of Road Transport and Highways aims to focus on reducing road traffic violations and casualties across the country. By jointly promoting road safety messaging among lakhs of riders and by guiding lakhs of driver partners on road safety measures through learning aids, as a part of this alliance, we are focussed on empowering people to make better, safer choices and playing an enabling role in making our roads safer."
Several ads and movies concentrated on prevention of under the influence of alcohol riding and promotion of rear seat belts and arms on the wheel among different topics, can be prepared and disseminated across the nation as a part of this protection marketing campaign.
Another key initiative against impacting highway protection consciousness and training among lakhs of budding drivers both off and on the Uber app is the decision to collectively broaden studying aids and informational equipment that shall guide the driver training program in riding faculties across the nation. The Ministry of Road Transport & Highways and Uber will collectively be preparing the learning materials which can be shared and utilised through over 200 riding faculties including many of the executive's Drivers Training Institutes (DTIs) across the nation.
Speaking on the occasion, Nitin Gadkari, Minister for Road Transport & Highways identified, "Ensuring road safety is key priority for the government as India witnesses around 5 lakh accidents and 1.5 lakh deaths every year. We are committed to reducing fatal road accidents by 50 percent by 2020, being a signatory to the UN Decade of action for road safety. This effort to make our roads safer has to be a collaborative multi-pronged initiative that needs joint action from policymakers, civic authorities, automobile industry, civil society and commuters in general. Sensitizing the public about their roles in ensuring road safety is as vital as placement of curbs, under-passes and safety features for pedestrians."
Appreciating the Ministry's centered focus on building highway protection consciousness, Pradeep Parameswaran, Head, Operations, Uber India & South Asia, stated, "Uber India is committed to promoting road safety and our association with the Ministry of Road Transport and Highways aims to focus on reducing road traffic violations and casualties across the country. By jointly promoting road safety messaging among lakhs of riders and by guiding lakhs of driver partners on road safety measures through learning aids, as a part of this alliance, we are focussed on empowering people to make better, safer choices and playing an enabling role in making our roads safer."
Uber joins hands with Centre to drive road safety awareness
![Uber joins hands with Centre to drive road safety awareness]()
Reviewed by Kailash
on
February 06, 2018
Rating:
