Brand ambassador should be made liable for misleading endorsements: CAIT

NEW DELHI: The Consumer Protection Bill, which is pending earlier than Parliament, must adequately address the lengthy status problem of misleading and superstar pushed endorsements, the CAIT nowadays prompt Consumer Affairs Minister Ram Vilas Paswan.
The Confederation of All India Traders (CAIT) in a letter to Paswan also mentioned the Consumer Protection Bill must be taken on priority and will have to be passed within the current consultation of Parliament.

"Engaging brand ambassadors for product promotions has turn out to be widely prevalent and customers are guided or misguided through such endorsements irrespective of the standard of the products.


"It is imperative that legal responsibility must be cast upon brand ambassadors beneath the Consumer Protection Act," the buyers body famous.


It further mentioned the bill will indubitably put an finish to unfair practices and will also allow the introduction of a formidable Central Consumer Protection Authority.


The inordinate extend in passing the bill is going towards the desires of the top minister who strongly advocated the need of the bill whilst addressing an international discussion board few months back, the CAIT added.


The new Consumer Protection Bill was presented in Parliament in 2015 and later licensed through the Union Cabinet with amendments, the CAIT mentioned, including that it's nonetheless within the queue to be passed through Parliament.
Brand ambassador should be made liable for misleading endorsements: CAIT Brand ambassador should be made liable for misleading endorsements: CAIT Reviewed by Kailash on March 04, 2018 Rating: 5
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