Brand ambassador should be made liable for misleading endorsements: CAIT

NEW DELHI: The Consumer Protection Bill, which is pending prior to Parliament, must adequately deal with the long standing downside of deceptive and famous person driven endorsements, the CAIT nowadays instructed Consumer Affairs Minister Ram Vilas Paswan.
The Confederation of All India Traders (CAIT) in a letter to Paswan additionally said the Consumer Protection Bill must be taken on precedence and should be handed within the current consultation of Parliament.

"Engaging emblem ambassadors for product promotions has transform widely prevalent and customers are guided or inaccurate by such endorsements without reference to the standard of the products.


"It is imperative that liability must be cast upon emblem ambassadors underneath the Consumer Protection Act," the buyers body noted.


It further said the invoice will indisputably put an end to unfair practices and will also permit the advent of a powerful Central Consumer Protection Authority.


The inordinate prolong in passing the invoice is going towards the wishes of the prime minister who strongly advocated the necessity of the invoice while addressing a world forum few months again, the CAIT added.


The new Consumer Protection Bill was offered in Parliament in 2015 and later approved by the Union Cabinet with amendments, the CAIT said, adding that it's nonetheless within the queue to be handed by Parliament.
Brand ambassador should be made liable for misleading endorsements: CAIT Brand ambassador should be made liable for misleading endorsements: CAIT Reviewed by Kailash on March 04, 2018 Rating: 5
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