MOSCOW: As Vladimir Putin begins his fourth time period as Russia's president, his symbol is ubiquitous at house and successfully Russia's "brand" international.
A fixture on state tv, Putin presentations up daily — giving instructions to officials, meeting workers and visiting heads of state, surveying new clinical, aerospace and protection amenities. Not sometimes, he presentations up in a extra casual surroundings such as enjoying hockey or skiing.
At Sheremetyevo International Airport and souvenir stands all over Moscow, Putin's sober, stern visage gazes out from T-shirts, mugs, matryoshka nesting dolls and fridge magnets. Sometimes, the pictures combine recognize with a slightly of humor, such as the popular portrayal of him driving a bear, his shirtless torso appearing impressive muscle groups.
Analysts say Putin's portrayal is subtly moving.
"Putin has started to shift from the image of the fighter and a miracle-maker to the image of a considered man and the leader of a young team," says Yevgeny Minchenko, a Moscow-based political advisor.
"He's now a wise ruler, who doesn't go solving the issues at hand, but he sets a strategic course and appoints talented young people who are able to implement this course."
Although his face is popular, the portrayal stops wanting the omnipresence that characterizes persona cults such as those of Kim Jong Un in North Korea or Turkmenistan's Gurbanguly Berdymukhamedov.
"He's a person of a European culture. All these Asian things are sort of unpleasant to him. Putin's nature is quite reserved. So to him, as a professional spy, the grotesque displays of loyalty are suspicious rather than pleasant," says Minchenko.
For many Russian enterprises, Putin's face is a business opportunity.
The founders of Syet, a pro-Putin group which designs products and slogans emblazoned along with his symbol and message, have sought to capitalize on what they call "the Putin brand."
Gleb Kraynik, one of the vital designers in the back of the Syet mission, beams as he holds up a bold, heavy knuckleduster embossed with the face of Russia's president. He has dubbed it the "Putinversheter ring", because of this an individual who understands Putin in German.
"Putin is without a doubt the country's brand," says Kraynik. "If before when you asked a foreigner what he thought of when he thought of Russia, he'd said: matryoshka, balalaika, caviar, vodka. Then now whatever opinion he has on our president, he'll say Putin."
Recently, an argument erupted when the Central govt made up our minds to offer the Red Fort to a corporate, Dalmia Bharat, for repairs.
A fixture on state tv, Putin presentations up daily — giving instructions to officials, meeting workers and visiting heads of state, surveying new clinical, aerospace and protection amenities. Not sometimes, he presentations up in a extra casual surroundings such as enjoying hockey or skiing.
At Sheremetyevo International Airport and souvenir stands all over Moscow, Putin's sober, stern visage gazes out from T-shirts, mugs, matryoshka nesting dolls and fridge magnets. Sometimes, the pictures combine recognize with a slightly of humor, such as the popular portrayal of him driving a bear, his shirtless torso appearing impressive muscle groups.
Analysts say Putin's portrayal is subtly moving.
"Putin has started to shift from the image of the fighter and a miracle-maker to the image of a considered man and the leader of a young team," says Yevgeny Minchenko, a Moscow-based political advisor.
"He's now a wise ruler, who doesn't go solving the issues at hand, but he sets a strategic course and appoints talented young people who are able to implement this course."
Although his face is popular, the portrayal stops wanting the omnipresence that characterizes persona cults such as those of Kim Jong Un in North Korea or Turkmenistan's Gurbanguly Berdymukhamedov.
"He's a person of a European culture. All these Asian things are sort of unpleasant to him. Putin's nature is quite reserved. So to him, as a professional spy, the grotesque displays of loyalty are suspicious rather than pleasant," says Minchenko.
For many Russian enterprises, Putin's face is a business opportunity.
The founders of Syet, a pro-Putin group which designs products and slogans emblazoned along with his symbol and message, have sought to capitalize on what they call "the Putin brand."
Gleb Kraynik, one of the vital designers in the back of the Syet mission, beams as he holds up a bold, heavy knuckleduster embossed with the face of Russia's president. He has dubbed it the "Putinversheter ring", because of this an individual who understands Putin in German.
"Putin is without a doubt the country's brand," says Kraynik. "If before when you asked a foreigner what he thought of when he thought of Russia, he'd said: matryoshka, balalaika, caviar, vodka. Then now whatever opinion he has on our president, he'll say Putin."
Recently, an argument erupted when the Central govt made up our minds to offer the Red Fort to a corporate, Dalmia Bharat, for repairs.
Putin's image: An inextricable part of Russian life
![Putin's image: An inextricable part of Russian life]()
Reviewed by Kailash
on
May 07, 2018
Rating:
