GURUGRAM: Tonic Worldwide, one among India’s main independent virtual companies, has appointed Anjali Malthankar as its nationwide strategy director in India. Malthankar comes with 14 years of enjoy within the advertising trade, through which time she has constructed brands, advanced deep insights, and worked against figuring out the artwork of decoding human behaviour.
Prior to Tonic, Malthankar worked with Ogilvy & Mather, Law & Kenneth, DDB Mudra, Leo Burnett Orchard and Madison BMB. In her remaining full-time stint, Malthankar used to be in charge of strategic planning at Madison BMB. Over the remaining 3 years, she have been consulting independently for best advertising and analysis companies.
Through her occupation, Malthankar has nurtured quite a lot of FMCG brands, amongst them Pond’s, Huggies, BeBeautiful, Clean & Clear, ITC Skincare, GoAir, HyperCity, Godrej Nature’s Basket, Tata GoldPlus, Ferrero Rocher and Reliance Retail. She has additionally worked on qualitative analysis studies for Star Plus, Star Pravah, Jay Tea, BigRock.com, Fazlani Foods and Godrej Nupur, to call a couple of.
Welcoming Malthankar on board, Chetan Asher – founder and CEO, Tonic Worldwide – mentioned, “Anjali fuels our ambition to build conversation this is human centric, and her deep figuring out of Indian consumers and cultural insights will steadiness our tech-led, future-focused manner.”
Opening up about her new assignment, Malthankar shared, “I am eager about sharing, studying and working with the younger and full of life talent, and proud to be a part of a great leadership group.
“I in reality appreciate their people-centric manner in an trade where there's a high attrition rate and client relationships are momentary. I’m having a look forward to shaping brands and cracking insightful paintings in a fast-paced virtual international,” she added.
Malthankar has, but even so, written a handful of information items, together with ‘Impact of Social & New Media on Gen2020’, ‘five Avatars of Indian Women’ (as daughter, wife, mother, daughter-in-law and better half's mother) and ‘Emerging Trends in Beauty’.
Prior to Tonic, Malthankar worked with Ogilvy & Mather, Law & Kenneth, DDB Mudra, Leo Burnett Orchard and Madison BMB. In her remaining full-time stint, Malthankar used to be in charge of strategic planning at Madison BMB. Over the remaining 3 years, she have been consulting independently for best advertising and analysis companies.
Through her occupation, Malthankar has nurtured quite a lot of FMCG brands, amongst them Pond’s, Huggies, BeBeautiful, Clean & Clear, ITC Skincare, GoAir, HyperCity, Godrej Nature’s Basket, Tata GoldPlus, Ferrero Rocher and Reliance Retail. She has additionally worked on qualitative analysis studies for Star Plus, Star Pravah, Jay Tea, BigRock.com, Fazlani Foods and Godrej Nupur, to call a couple of.
Welcoming Malthankar on board, Chetan Asher – founder and CEO, Tonic Worldwide – mentioned, “Anjali fuels our ambition to build conversation this is human centric, and her deep figuring out of Indian consumers and cultural insights will steadiness our tech-led, future-focused manner.”
Opening up about her new assignment, Malthankar shared, “I am eager about sharing, studying and working with the younger and full of life talent, and proud to be a part of a great leadership group.
“I in reality appreciate their people-centric manner in an trade where there's a high attrition rate and client relationships are momentary. I’m having a look forward to shaping brands and cracking insightful paintings in a fast-paced virtual international,” she added.
Malthankar has, but even so, written a handful of information items, together with ‘Impact of Social & New Media on Gen2020’, ‘five Avatars of Indian Women’ (as daughter, wife, mother, daughter-in-law and better half's mother) and ‘Emerging Trends in Beauty’.
New national strategy head for Tonic Worldwide
![New national strategy head for Tonic Worldwide]()
Reviewed by Kailash
on
June 14, 2018
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