NEW DELHI: It’s now not simply the taking part in pitch that Indian girls cricketers are making a mark on. Off the sphere, too, they are raking within the moolah. At least three top avid gamers — Mithali Raj, Smriti Mandhana and Harmanpreet Kaur — have signed lucrative endorsement contracts. From peddling fruit juice and flaunting Australian diamonds to promoting cab aggregators and carrying shoe manufacturers — they are doing it all.
Classy Raj has inked a take care of New Zealand-based bat maker Laver & Wood except for taking part in logo ambassador for US cab-hailing company Uber and Rio Tinto’s Australian diamonds. Sources mentioned the bat deal is price Rs 20 lakh. Her teammate, 22-year-old Mandhana has the country’s greatest motorbike maker Hero MotoCorp sponsoring her bat and European shoes store Bata has picked her as a logo ambassador. Mandhana, sources mentioned, may well be charging anyplace between Rs 40 lakh and Rs 50 lakh per 12 months for an endorsement.
That’s now not all. Kolkata-headquartered conglomerate ITC chose Indian T20 skipper Harmanpreet Kaur as the logo ambassador for its juice logo B Natural to push deeper into Punjab. Kaur, who hails from Moga within the northern state, charges round Rs 10 lakh an afternoon for ad shoots and Rs 15-20 lakh per 12 months for endorsing apparel and shoes, sources mentioned. Tyre maker Ceat, which is among the heavyweight bat sponsors with top cricketers equivalent to Rohit Sharma and Ajinkya Rahane on its payroll, has also signed up Kaur.
Even teenaged batting sensation Jemimah Rodrigues has signed up with the Kiwi batmaker Laver & Wood.
“The group’s top-class performance at the world point has made girls’s cricket well-liked a number of the recreation’s fans within the country,” mentioned a Hero MotoCorp spokesperson. “Thanks to their consistent performances and the are living telecast of the matches, avid gamers equivalent to Mithali, Smriti and Harmanpreet have change into household names, within the process immensely enhancing their logo value.”
There may well be more offers in retailer. “We already have several folks from the Indian group being recognised by manufacturers as are compatible to endorse their merchandise,” mentioned Bunty Sajdeh, CEO, Cornerstone Sport, which manages Virat Kohli.
Companies are discovering new tactics of cashing in on the grassroots recognition of these cricketers. “A marketing campaign that includes Kaur, which ran as a state-level contest, changed into a platform to identify and rejoice truthful talent among girl youngsters throughout Punjab within the towns of Bhatinda, Patiala, Jalandhar, Amritsar, Ludhiana and Chandigarh,” mentioned an ITC spokesperson. He added, “There was once an awesome reaction with 6,431 students collaborating in events throughout domain names like knowledge, arts and sports. Winners will now compete for turning into the final ‘Harman XI’ within the state-level finals to be held next 12 months.”
The riches didn't come in a single day. In a country ruled by male cricket lovers who enjoy observing the lads’s group play, those girls had to up the ante to compete for eyeballs. “The women have taken numerous effort off the sphere,” mentioned present fielding trainer of the Andhra Pradesh group Munish Bali, who has spent time training the Indian girls’s national cricket group. “They are a lot fitter now.”
Classy Raj has inked a take care of New Zealand-based bat maker Laver & Wood except for taking part in logo ambassador for US cab-hailing company Uber and Rio Tinto’s Australian diamonds. Sources mentioned the bat deal is price Rs 20 lakh. Her teammate, 22-year-old Mandhana has the country’s greatest motorbike maker Hero MotoCorp sponsoring her bat and European shoes store Bata has picked her as a logo ambassador. Mandhana, sources mentioned, may well be charging anyplace between Rs 40 lakh and Rs 50 lakh per 12 months for an endorsement.
That’s now not all. Kolkata-headquartered conglomerate ITC chose Indian T20 skipper Harmanpreet Kaur as the logo ambassador for its juice logo B Natural to push deeper into Punjab. Kaur, who hails from Moga within the northern state, charges round Rs 10 lakh an afternoon for ad shoots and Rs 15-20 lakh per 12 months for endorsing apparel and shoes, sources mentioned. Tyre maker Ceat, which is among the heavyweight bat sponsors with top cricketers equivalent to Rohit Sharma and Ajinkya Rahane on its payroll, has also signed up Kaur.
Even teenaged batting sensation Jemimah Rodrigues has signed up with the Kiwi batmaker Laver & Wood.
“The group’s top-class performance at the world point has made girls’s cricket well-liked a number of the recreation’s fans within the country,” mentioned a Hero MotoCorp spokesperson. “Thanks to their consistent performances and the are living telecast of the matches, avid gamers equivalent to Mithali, Smriti and Harmanpreet have change into household names, within the process immensely enhancing their logo value.”
There may well be more offers in retailer. “We already have several folks from the Indian group being recognised by manufacturers as are compatible to endorse their merchandise,” mentioned Bunty Sajdeh, CEO, Cornerstone Sport, which manages Virat Kohli.
Companies are discovering new tactics of cashing in on the grassroots recognition of these cricketers. “A marketing campaign that includes Kaur, which ran as a state-level contest, changed into a platform to identify and rejoice truthful talent among girl youngsters throughout Punjab within the towns of Bhatinda, Patiala, Jalandhar, Amritsar, Ludhiana and Chandigarh,” mentioned an ITC spokesperson. He added, “There was once an awesome reaction with 6,431 students collaborating in events throughout domain names like knowledge, arts and sports. Winners will now compete for turning into the final ‘Harman XI’ within the state-level finals to be held next 12 months.”
The riches didn't come in a single day. In a country ruled by male cricket lovers who enjoy observing the lads’s group play, those girls had to up the ante to compete for eyeballs. “The women have taken numerous effort off the sphere,” mentioned present fielding trainer of the Andhra Pradesh group Munish Bali, who has spent time training the Indian girls’s national cricket group. “They are a lot fitter now.”
Women cricketers score in brand arena
![Women cricketers score in brand arena]()
Reviewed by Kailash
on
November 26, 2018
Rating:
