Prime Minister Narendra Modi tweets excess of Congress president Rahul Gandhi, however Rahul is now getting extra engagement in keeping with tweet than Modi. How did this occur? TOI takes an in depth take a look at the numbers…
Modi tweets about a wide selection of problems (international relations, pronouncing new initiatives) while Rahul makes use of Twitter most commonly for political purposes...
...however, on a per-tweet foundation, Rahul will get way more engagement than Modi.
After becoming the Congress president, Rahul’s engagement on Twitter has soared and a long way exceeds that of Modi on a per-tweet foundation. So rapid has been this building up that some critics allege that Rahul’s numbers have artificially been inflated in an orchestrated PR campaign. Supporters argue that the upsurge is because Rahul has been talking extra pointedly about problems that electorate increasingly care about…
WHAT THEY TWEET ABOUT
Rahul’s messaging on Twitter is in large part around 3 things – assaults on PM Modi, farmers, and the jobs disaster.
Rahul engages in numerous private assaults, while Modi avoids such posts on Twitter. In his 1,381 tweets for the reason that beginning of 2017, Rahul has mentioned either “Modi” or “high minister” as soon as in each 13 tweets (104 occasions in general). In comparability, Modi by no means talks about Rahul immediately. He has mentioned “Gandhi”, “Nehru”, or “Rahul” only 9 occasions — and each and every of those tweets had been about either Mahatma Gandhi, Maneka Gandhi, or Rahul Kaushik.
FARMERS
Tweets about farmers (those who contained the words “farm”, “crop”) had been radically different in 2017 and 2018. In 2017, each Rahul and Modi had a identical number of tweets about farmers, and Modi received way more engagement. But in 2018, while Modi had way more tweets about farmers than Rahul, the Congress leader received double the engagement.
JOBS
Rahul talked way more about jobs than Modi, and generally received extra engagement.
WHAT THIS MEANS
Rahul and Congress are way more adept at using social media in 2018 than they had been in 2017. Rahul’s confrontational messaging can simply backfire. Modi and BJP appear to be leaving private assaults to their supporters. But contemporary defeats in the Hindi heartland may see their tenor and messaging turn into way more shrill as we get nearer to the overall elections next year.
Text: Rishabh Srivastava; Graphic: Sajeev Kumarapuram
Modi tweets about a wide selection of problems (international relations, pronouncing new initiatives) while Rahul makes use of Twitter most commonly for political purposes...
...however, on a per-tweet foundation, Rahul will get way more engagement than Modi.
After becoming the Congress president, Rahul’s engagement on Twitter has soared and a long way exceeds that of Modi on a per-tweet foundation. So rapid has been this building up that some critics allege that Rahul’s numbers have artificially been inflated in an orchestrated PR campaign. Supporters argue that the upsurge is because Rahul has been talking extra pointedly about problems that electorate increasingly care about…
WHAT THEY TWEET ABOUT
Rahul’s messaging on Twitter is in large part around 3 things – assaults on PM Modi, farmers, and the jobs disaster.
Rahul engages in numerous private assaults, while Modi avoids such posts on Twitter. In his 1,381 tweets for the reason that beginning of 2017, Rahul has mentioned either “Modi” or “high minister” as soon as in each 13 tweets (104 occasions in general). In comparability, Modi by no means talks about Rahul immediately. He has mentioned “Gandhi”, “Nehru”, or “Rahul” only 9 occasions — and each and every of those tweets had been about either Mahatma Gandhi, Maneka Gandhi, or Rahul Kaushik.
FARMERS
Tweets about farmers (those who contained the words “farm”, “crop”) had been radically different in 2017 and 2018. In 2017, each Rahul and Modi had a identical number of tweets about farmers, and Modi received way more engagement. But in 2018, while Modi had way more tweets about farmers than Rahul, the Congress leader received double the engagement.
JOBS
Rahul talked way more about jobs than Modi, and generally received extra engagement.
WHAT THIS MEANS
Rahul and Congress are way more adept at using social media in 2018 than they had been in 2017. Rahul’s confrontational messaging can simply backfire. Modi and BJP appear to be leaving private assaults to their supporters. But contemporary defeats in the Hindi heartland may see their tenor and messaging turn into way more shrill as we get nearer to the overall elections next year.
Text: Rishabh Srivastava; Graphic: Sajeev Kumarapuram
How Rahul beat Modi in the social media battle
![How Rahul beat Modi in the social media battle]()
Reviewed by Kailash
on
December 19, 2018
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