Guwahati film fest: 'Lunchbox' co-producer advocates joint production for bigger market reach

GUWAHATI: 'Lunchbox' co-producer Shahnab Alam, who's attending the primary Guwahati International Film Festival (GIFF), said on Tuesday co-productions can lend a hand build good markets for regional motion pictures. 'Lunchbox', he said, had the good thing about having French and German manufacturers within the unit.

Speaking at a chat on 'Prospects and issues of regional cinema', Alam said any good movie can also be advertised to viewers without reference to the language and the area of the movie these days.


"Joint productions help to get wider publicity for the film. When 'Lunchbox' got producers from France and Germany, it was a boost for us in increasing the reach of our film globally," said Alam.


Alam, who's producing Jahnu Barua's subsequent movie 'Broken Window', said all 3 components of movie making wish to work in combination to make a film a hit. "Not just creative people in the film, but the distributors as well need to join hands and work for the film. Besides, quality is must. Everybody would like to watch a good film," he added.


He additionally said forums like Netflix, YouTube and other virtual mediums lend a hand motion pictures succeed in international audiences. "See, there are good number of Assamese people in various parts of India and and also in the UK or the USA. These people who are residing outside won't mind paying to watch a good Assamese film. That's how it can be worked out," said Alam.


The first GIFF is being arranged via the state govt owned Jyoti Chitraban (Film Studio) Society in association with Dr Bhupen Hazarika Regional Government Film and Television Institute. It began on October 28 and will continue till November 2. More than 75 motion pictures are being screened here from over 32 international locations.
Guwahati film fest: 'Lunchbox' co-producer advocates joint production for bigger market reach Guwahati film fest: 'Lunchbox' co-producer advocates joint production for bigger market reach Reviewed by Kailash on November 02, 2017 Rating: 5
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