Tale of 2 cities, and two sides of the poster business

NOIDA/GHAZIABAD: With 14 dedicated staff toiling day and night time through flip, it’s a hectic time at Lalit Printers in Noida’s Sector 10. The staff in this shop were printing banners, posters and brochures for political parties in Uttar Pradesh for the last 30 years, but now their industry is in large part considering catering to the BJP.

The orders have simply began pouring in for the poster-maker. “This 12 months, we've got most effective taken orders from the office of MP Mahesh Sharma as we didn't want opposition other people to be on the identical place. People are working over night time now as orders are positioned as consistent with the campaign programme set through the candidate. Next week can be very busy,” mentioned Lalit Gupta, the store’s owner.

Gautam Budh Nagar’s BSP-SP-RLD candidate Satveer Nagar mentioned their posters are being made through a member supporter of the celebration and they are going to be made as and when wanted. The Congress campaign subject material is in large part expected from the central office.

In Ghaziabad, on the other hand, it is a dull season for the makers of political banners, flags and caps even if canvassing through candidates and political parties are on in full swing.

The principal parties, especially the BJP and Congress, have outsourced campaign materials to their central offices.


“During the 2014 Lok Sabha elections and even in the 2017 meeting polls, we did industry to the song of Rs 50 lakh but this time, we are in the course of campaigning but nonetheless we've got rarely were given any paintings from parties and candidates. We have carried out industry of not up to Rs 2 lakh,” mentioned Vinod Kurma Veenu, who has been in the industry for the past 20 years.


Ashwani Sharma of the district media mobile of BJP mentioned that every one campaign subject material has been supplied through the celebration. “The celebration has allotted specified number of campaign subject material consistent with candidate with little difference in the case of content to suit the desires of a constituency,” he mentioned.


Political analysts are of the view that since the election fee is keeping a close eye at the bills which were fixed at up to Rs 70 lakh consistent with candidate, parties, especially BJP and Congress, are getting subject material made at centralised locations.


Tale of 2 cities, and two sides of the poster business Tale of 2 cities, and two sides of the poster business Reviewed by Kailash on March 31, 2019 Rating: 5
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