NEW DELHI: In order to take advantage of the opportunity of tourism within the nationwide capital, Delhi government has decided to promote the city as a tourist-friendly heritage town on quite a lot of social media platforms. For this, the tourism division is more likely to rent an agency with experience in social media promotion.
The division has chalked out a plan through which promotional activities like initiatives to showcase monuments and other vacationer destinations thru social media would be undertaken.
“The division is taking quite a few steps to draw increasingly more international and home tourists. As a part of this imaginative and prescient, an agency will likely be entrusted to brand Delhi as a tourist-friendly town on social networking sites like Twitter, Facebook, YouTube, and many others,” said an professional. Sources said that the promotional activities on social media are more likely to begin by September.
The division’s ambitions to get a larger footprint on social media is inspired by governments of various states like Rajasthan, Gujarat and Madhya Pradesh, and the competitive branding of the opportunity of tourism by several international locations on social media.
According to the plan, Delhi would be branded as an emblem of the country’s wealthy previous, its thriving provide and a vacation spot the place the traditional and trendy mix seamlessly in combination.
Key destinations like India Gate, Qutub Minar, Humayun’s Tomb, Akshardham Temple, Lotus Temple, Birla Mandir, Jama Masjid and Red Fort would be a number of the most showcased sites on social media platforms.
“Under the branding programme, quick movies, pictorials, and radio jingles would be broadly used,” said an professional.
When the AAP government got here to power, it had invited “innovative” concepts from bureaucrats, who've travelled to international international locations, to make Delhi a world vacationer vacation spot and increase the time tourists keep within the town by giving them more choices to explore the heritage town.
The division has chalked out a plan through which promotional activities like initiatives to showcase monuments and other vacationer destinations thru social media would be undertaken.
“The division is taking quite a few steps to draw increasingly more international and home tourists. As a part of this imaginative and prescient, an agency will likely be entrusted to brand Delhi as a tourist-friendly town on social networking sites like Twitter, Facebook, YouTube, and many others,” said an professional. Sources said that the promotional activities on social media are more likely to begin by September.
The division’s ambitions to get a larger footprint on social media is inspired by governments of various states like Rajasthan, Gujarat and Madhya Pradesh, and the competitive branding of the opportunity of tourism by several international locations on social media.
According to the plan, Delhi would be branded as an emblem of the country’s wealthy previous, its thriving provide and a vacation spot the place the traditional and trendy mix seamlessly in combination.
Key destinations like India Gate, Qutub Minar, Humayun’s Tomb, Akshardham Temple, Lotus Temple, Birla Mandir, Jama Masjid and Red Fort would be a number of the most showcased sites on social media platforms.
“Under the branding programme, quick movies, pictorials, and radio jingles would be broadly used,” said an professional.
When the AAP government got here to power, it had invited “innovative” concepts from bureaucrats, who've travelled to international international locations, to make Delhi a world vacationer vacation spot and increase the time tourists keep within the town by giving them more choices to explore the heritage town.
Delhi to be projected as go-to place for tourists
![Delhi to be projected as go-to place for tourists]()
Reviewed by Kailash
on
June 04, 2018
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